Search Engine Optimisation (SEO) is plastered everywhere but what does it actually mean? In short, its about getting your website listed more prominently in the popular search engines such as Google and Yahoo. As a compliment to our web design services greyhound computing can help with optimising your website, submitting it to search engines and guiding you through the "pay per click" process for more targeted advertising.

Getting great results takes time and effort. SEO consultants who offer guaranteed top 10 results overnight are not being realistic, after all they do not own the search engines, or make the rules that dictate why your website is listed above another.

In order to appear "organically" on a search engine, pages on your site must be picked up by search engine "spiders" which crawl the web looking for new content. There are a number of elements involved in making a page accessible and appetising for the spiders such as the way in which the site is built, your content and the way in which your site links work. It can often take months to get higher search engine rankings and a lot of the success will depend on your content.

A quicker fix is pay per click ad words. The idea here is that you pick a particular word or phrase that you think clients may type into a search engine (eg. "Garden Centre Middlesex") You then place a bid for how much you are willing to pay for the phrase (as others in the same industry may be doing) Search results are ordered by the highest bidders for those words/phrases and you only pay when your link is clicked. This is becoming a very popular way of advertising and used effectively it can help drive good quality traffic in volume to your website.